Skip to main content

Flavour Of The Day

Pink or Mint was my first reaction. When I called up a friend and ex-colleague to enquire about the launch of the much talked-about new business newspaper set to change trends in business journalism, he was like "never mind, make fun". My intention was none. I wasn't sure of the name.

Much to the persistence of a nag, who wants to see the paper in flesh and blood and have it posted to him in the States, I was bound to buy two, not one. My savoury delights of Mint left me with a familiar taste. Published by HT Media Ltd in association with the Wall Street Journal, Mint is indeed a replica of WSJ. For starters, its look and feel. I thought I was going through the Hong Kong publication of WSJ, especially when looking at the last few pages. Basing on my romance with business journalism which is a little over one year, I am quite a novice but with patrons claiming "unique offering because of its unmatched journalism and insights into global businesses, markets and economies and its unrivaled journalistic standards worldwide", my expectations, to say the least, were dangerously high.

But lo and behold, the debutant paper has some sleepy subs, probably overworked with trial runs and re-runs. A bold intro on a big story (page 3) on public sector banks has the blooper "the remuneration gaps betweenublic-sector executives and their private-sector peers is still huge." What's more, The Story of Mint, from the mouth of famous designer Mario R. Garcia, one the brains behind it, is not without its typos. That's keeping a hawk's eye, part of my job! But there are warmth and insights in Garcia's thoughts when he says "we still expect serendipity in a newspaper... that gem of a story that we knew nothing about until we found it here. It does not have to be serious or transcendental, but it may be good to know, or even entertaining to read. A lot of what one enjoys is ephemereal in value, but enjoyable to consume..." Good reason for those who love Omar Khayyam who said: The Moving Finger writes; and, having writ, Moves on: nor all your Piety nor Wit Shall lure it back to cancel half a Line, Nor all your Tears wash out a Word of it.

But I am in disagreement with Garcia's 'iconic use of the coin' as a branding element of Mint. He says it symbolises the old world of the gazetta one one side and the modern world of today on the other and that in a more subtle way, it is a way of saluting the newspapers of the past as "we create a newspaper for the smartest, most demanding and impatient consumer of news ever". I can't relate to it that way except for the fact that to me as a layman (and having just watched Guru), the coin is that very symbol of fortune OR misfortune! I hope it's fortune all the way. As for me finding a job at Mint, that is ruled out, rest assured!

Comments

Popular posts from this blog

A Mad Man Or A Boor

What does one do when one encounters a mad dog? Or what does one do when one encounters a man with pre-fixed notions about everything in life, most specifically of women who live alone and give him some importance? The two are equivalent to me and basic intelligence says avoid the paths they tread like plague. But I chose to tackle them head on. I almost got rabbies. The mad man said [sic] " You sound like a very desperate person. A single and frustrated woman who is looking for anyone to leave a comment on your blog so much so that you wouldn't even spare a spammer ." Spammer being, the first comment on the previous post is apparently a spam, an advert for T-shirts. Bummer! I thought it was a handsome Spaniard or Latino, so I had replied "Hi Rodrigo", hoping to take the conversation forward offline. Anyway! All this the mad man found out. I didnt. Sure, I dig comments because I love the spontaneity and intelligence of my friends. And I didn't invite the ma

O-B-A-M-A

Two million people at the National Mall in Washington alone. The world watched too as Barack Obama was sworn in as the 44th President of the United States. So did I. I rudely cut roomie's soap operas and switched to CNN to witness history being created. Some day I may live to tell the tale of how Barack, the much touted Afro-American President of the United States, stumbled with his swearing-in oath. I was a bit disappointed as I watched the man who had run the most successful of election campaigns, the man who Americans were pinning their hopes on, take his oath. Clearly, he was under too much of a pressure to be the best. So before Chief Justice John Roberts could complete the first sentence, there was Obama abruptly breaking out into his first names... " I Barack Hussein Obama.." and then waited for the judge to complete the sentence.. The next line was even taxing. He stopped short after two words... " That I will excute ..." and then Justice Roberts cont

The Churn

11 am: There I was bang on time at work, perhaps, in a long time. The occasion: a meeting called by the top boss and compulsory attendance required. I am, as always, out of the loop. Reason being there is always so much happening in my life that I am always behind everything. That does not mean I fail to deliver! And unlike some people who are truly into perception management (will delve on it later) and are such repository for all 'inside news', office gossip and politics least interest me. I mean, who cares if someone is quitting for some place else or is having an affair with so and so, or is being transferred unless that person happens to be someone I am generally fond of. Maybe then I would have been privy to some of the classified information ahem... So, was I in for shock today? The meeting was sombre and had a full house attendance. And then our top boss spilled the beans. Three of the men at the helm were either quitting or were assuming other responsibilities and a n